This brain or neural network constantly receives information from the DMP/DSP. Its mission is to process all the data in 20 milliseconds while considering over 110 variables to determine if a user is a suitable target for meeting the client’s KPIs.

The DMP is the energy source that feeds Data to the Neural networks. It is constantly connected to different data sources and will help neural networks make the best decisions. The input sources to the DMP can be Publishers, DSP, Campaigns, CTV, Data Suppliers, etc.

This brain, also constantly connected to the qualitative neural network, has to analyze the information it receives and decide how much it is willing to pay at most for a user, considering the maximum price set in the KPI. Combining the neural networks' learning process, it decides who to target and how much to pay, all while feeding the fourth component of Mainkore (AI) called Machine Learning.

It is Mainkore's learning system, where artificial intelligence learns autonomously based on its system of neural networks. This system corresponds to Mainkore's understanding and optimization process and is connected, through a reporting dashboard, to provide multiple insights to the client that will help them in future decisions.