Tag: AI advertising decision making
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How an AI makes a decision in 20 milliseconds
What a decision actually involves The number comes up often: Mainkore’s agent makes decisions in 20 milliseconds. People hear it and think about speed. That’s the wrong thing to think about. 20 milliseconds is not the interesting part. The interesting part is what’s happening in those 20 milliseconds and why the same decision would take a human team days. When a human team makes a campaign decision, here’s what actually happens: someone notices something in the data, flags it to the team, the team reviews it in the next meeting, they discuss possible causes, agree on a hypothesis, propose a…