Tag: decisión de compra
-
Mainkore intelligence vs. smart bidding: what Google doesn’t tell you
What smart bidding actually does Smart bidding is good at what it does. That’s precisely why the comparison matters. If you’re running Google campaigns, you’ve used it or considered it. It adjusts bids in real time, factors in dozens of signals, and optimizes toward the conversion goal you define. For a single campaign on a single platform, it performs well. The question isn’t whether smart bidding works. The question is what it can’t see and what that costs you. Smart bidding is a channel-level optimization tool. It operates within Google’s ecosystem, using Google’s signals, optimizing toward Google’s definition of a…