Tag: estratégica
-
The end of the human trader as we know it
What changes when the execution layer belongs to the agent Let’s start with a number: 85%. That’s the percentage of a typical trader’s time that goes into campaign setup and maintenance, naming conventions, targeting parameters, bid configurations, budget allocations, reporting. The operational layer that keeps campaigns running. Which means roughly 15% goes into the work that actually requires expertise: reading market signals, interpreting results, making strategic calls, advising clients. That ratio isn’t the result of poor time management. It’s the structural consequence of how advertising operations have been built. The execution layer is enormous. And it requires skilled people to…