Tag: programmatic advertising

Both move fast. That’s not the difference Programmatic already bids in real time. It already reacts to auction dynamics faster than any human could. So when a system like Mainkore also decides in real time, it’s fair to ask: what’s actually different? Speed isn’t it. Both are fast. The difference is what’s evaluated before each decision, and whether that evaluation is the same every single time. What one platform sees, and what the whole campaign needs A creative starts showing frequency fatigue on one placement inside a single platform. A good programmatic bidder notices, and lowers bids on that placement.…

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