Tag: ROAS
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Smart bidding answers its question perfectly. It’s just the wrong question.
What smart bidding was actually designed to answer Start with what’s true: smart bidding is good at what it does. If you’re running Google campaigns, you’ve used it or considered it. It reads auction signals in real time. It factors in device, location, time of day, search intent, historical conversion patterns. It adjusts bids at a speed and with a data density no human trader could match. But notice the precision of that last sentence. For the problem it was built to solve. Smart bidding doesn’t optimize your marketing system. It optimizes performance within a defined boundary and that boundary…