Tag: técnica
-
Why the metrics you use to evaluate AI say more about your framework than about the AI
A metric doesn’t measure reality. It decides which part of reality exists There’s an assumption built into every dashboard, every KPI review, every benchmarking exercise: that the metrics you’re looking at are a window onto what’s actually happening. They’re not. They’re a decision. Every metric encodes a theory about what matters, how a system works, and which variables are worth tracking. What doesn’t enter the framework doesn’t appear in the report and what doesn’t appear in the report doesn’t exist for the organization. Not because it isn’t happening. Because there’s no instrument to register it. This is how measurement works.…
-
What are the 200 variables Mainkore analyzes in every campaign decision
Performance variables The difference between AI that assists and AI that decides isn’t speed. It’s dimensionality — how much of reality the system can hold and act on at once. A human expert making a campaign decision has access to enormous amounts of data. But they can only actively consider a fraction of it at once. The rest gets approximated, estimated, or ignored. Not because the expert isn’t skilled, but because human working memory has limits that no amount of training can overcome. An autonomous agent doesn’t have those limits. Mainkore’s agent processes 200+ variables per decision, simultaneously, in real…
-
How an AI makes a decision in 20 milliseconds
What a decision actually involves The number comes up often: Mainkore’s agent makes decisions in 20 milliseconds. People hear it and think about speed. That’s the wrong thing to think about. 20 milliseconds is not the interesting part. The interesting part is what’s happening in those 20 milliseconds and why the same decision would take a human team days. When a human team makes a campaign decision, here’s what actually happens: someone notices something in the data, flags it to the team, the team reviews it in the next meeting, they discuss possible causes, agree on a hypothesis, propose a…