Tag: comparativa
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Mainkore intelligence vs. smart bidding: what Google doesn’t tell you
What smart bidding actually does Smart bidding is good at what it does. That’s precisely why the comparison matters. If you’re running Google campaigns, you’ve used it or considered it. It adjusts bids in real time, factors in dozens of signals, and optimizes toward the conversion goal you define. For a single campaign on a single platform, it performs well. The question isn’t whether smart bidding works. The question is what it can’t see and what that costs you. Smart bidding is a channel-level optimization tool. It operates within Google’s ecosystem, using Google’s signals, optimizing toward Google’s definition of a…
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AI that assists vs. AI that decides: the difference nobody explains clearly
The assisted model: AI as a better tool Two systems can both be called AI-powered and operate in fundamentally different ways. One waits for you. One doesn’t. In the assisted model, AI surfaces information and makes recommendations. You review. You approve. You act. The intelligence is real but the decision stays with you. In practice, this looks like: a dashboard that flags a campaign underperforming against target and suggests increasing the bid. A report that shows your budget is concentrated in one channel and recommends redistributing. An alert that tells you a creative is losing traction and proposes pausing it.…