What smart bidding actually does Smart bidding is good at what it does. That’s precisely why the comparison matters. If you’re running Google campaigns, you’ve used it or considered it. It adjusts bids in real time, factors in dozens of signals, and optimizes toward the conversion goal you define. For a single campaign on a
The assisted model: AI as a better tool Two systems can both be called AI-powered and operate in fundamentally different ways. One waits for you. One doesn’t. In the assisted model, AI surfaces information and makes recommendations. You review. You approve. You act. The intelligence is real but the decision stays with you. In practice,